Invista has reported that millions of hangtags have been ordered for the recently launched Lycra Sport fabric.
The fabric was launched to the industry in July 2009 and Invista said the hangtags have been ordered to appear on garments in retail stores throughout the world this autumn, including from several leading brands. The company said smaller scale retail launches took place earlier this year where garments with Lycra Sport fabric achieved much higher sell-through, confirming positive data from consumer panels (60% purchase interest – see table below).
The hangtag is designed to communicate the performance story and inform retail customers about the main value proposition – that Lycra Sport fabric is engineered for athletes and active enthusiasts, delivering a range of stretch and recovery power designed to help them move and perform their best, while feeling comfortable.
The company has created a set of technical standards that mills can use in creating fabrics with a new level of performance for athletic use, including Lycra fibre content, fabric weight, recovery power, bi-directional elongation, fabric set and shrinkage. Garments manufactured with fabrics from participating mills are approved to display the Lycra Sport hangtag once the fabrics are shown to meet the standards through testing at Invista laboratories.
David Trerotola, president of Invista Apparel, said the performance standards of Lycra Sport fabric and the brand franchise “provide consumers an outstanding fabric for sport with a well-balanced level of performance, representing a premium component and value-add for sport garments. We are confident that our valued partners throughout the industry will benefit.”
Invista will be showcasing the fabric at Retailer Summer Market in Salt Lake City, USA, held from August 3-6 at booth 39037.