Despite industry woes, the door textile & apparel sector appeared to be holding steady at our mid-year check-in, with a 10% positive shift in sentiment compared with 2023 H2.

This indicates a sense of optimism within the outdoor space, despite the unfavourable conditions continuing to buffer the wider textile & apparel industry.

This was particularly evident in our year-on-year comparison. In H1 2023, sentiment floated in the low +0.50s for both the general industry and its outdoor subgroup: at +0.51 and +0.53 respectively. By H1 2024, this margin had grown to +0.16 points, indicating a divergence and perhaps an above average resilience compared with other market sectors.

Indeed, sentiment surrounding design and trends appeared to be holding strong as an optimistic force for the outdoorwear space, settling at a positive sentiment score of +0.76 – a stark contrast to the wider industry’s +0.46.

This indicates a sense of optimism within the outdoor space, despite the unfavourable conditions continuing to buffer the wider textile & apparel industry.

This was particularly evident in our year-on-year comparison. In H1 2023, sentiment floated in the low +0.50s for both the general industry and its outdoor subgroup, at +0.51 and +0.53 respectively.