Ep. 61: RE-NT’s rental model improves profits and environmental footprint
-By Jessica Owen
This week’s guest on The WTiN Podcast is Robina von Stein, founder of RE-NT.
Founded in 2018, RE-NT began as a clothing rental platform for the end consumer. But since 2020, it has turned its attention to helping other brands and retailers integrate a rental model into their own businesses. To do this, the company has devised a holistic system that helps brands adopt RE-NT’s customised software and provides them with a complete fulfilment solution and options for the eventual end-of-life of a garment.
Robina von Stein, founder of RE-NT
In this episode, von Stein explains this process in detail and expands on how the service works for both consumers and companies. She talks about the main concerns that brands have about adopting a rental model and how RE-NT can help, the significant environmental and financial benefits of renting, and the success of recent collaborations with Adidas and H&M. Elsewhere, von Stein speaks of her frustration with the fast fashion industry and the new countries and markets RE-NT would like to explore in future.
RE-NT helps brands integrate a rental model into their businesses
To find out more about RE-NT, visit www.re-nt.com
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