Sponsored by brrr°
Cooling fabric technology innovator brrr° is disrupting the performance textile sector with an extensive lineup of cooling fabrics that actively draw heat and moisture away from the skin to keep the wearer cooler and more comfortable.
Created with a patented blend of natural cooling minerals plus active wicking and rapid drying, brrr° fabrics create a Triple Chill Effect, which instantly and continuously cools the wearer down.
With a library of hundreds of performance fabrics to choose from, brrr° also offers monocomponent fabrics that have superior stretch, lightweight fabrics and new brrr° Pro recycled fabrics. These materials also have EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimise the environmental impact.
Since the company was founded in 2014 by a former Spanx executive, brrr° has become a leading cooling ingredient brand whose technology is licensed by dozens of major retailers. This includes Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines and Pajamagram.
Brrr° founder & CEO Mary-Cathryn Kolb had a vision to take the materials consumers wear and touch in their everyday lives and improve them so they make the wearer more comfortable.
Kolb said: “One day I started to wonder: What else can these tiny fibres do? How could they make us more comfortable? What if they could actually help keep us cool?”
The idea for brrr° was born.
Kolb began researching, exploring and testing numerous cooling technologies before landing on a proprietary blend of cooling minerals and a process that brrr° has since patented.
The proprietary cooling mineral blend creates a cool-to-the-touch sensation that begins working on contact with the skin and provides a compelling differentiator for in-store shopping and at point of sale. Brrr° keeps actively drawing heat away from the skin the longer the fabric touches the skin for superior all-day comfort at work, at play and anywhere life takes the wearer.
While many brands market themselves as “cooling” they don’t actually draw heat away from the skin — they just wick away moisture. Some use chemical sprays and coatings to achieve a cooling sensation and some products have to be wet to activate cooling.
Brrr° cooling technology is different because it’s permanently embedded in the structure of the yarn. This means it lasts for the entire lifetime of the garment and it won’t ever fade or wash out. Brrr° also offers superior UPF sun protection and the fabrics are machine washable.
The materials are also independently tested by globally recognised labs and proven to outperform other brands.
Recently, brrr° introduced a new advanced performance cooling yarn called brrr° Pro. This uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. Retailers including Brady Brand, outdoor lifestyle brand FORLOH and Pajamagram are using brrr° Pro to elevate their apparel.
Brrr° Pro is also available in recycled blends and with EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimise environmental impact.
Additionally, brrr° offers a new line of monocomponent fabrics that are in the final stages of development and ultra lightweight fabrics that maximise airflow and breathability.
Already a recognised leader in cooling textiles, brrr° continually explores and develops advanced cooling fabric technologies.
Have your say. Tweet and follow us @WTiNcomment