Agilitas acquires Lotto India licence

Bangalore, India – 19 April, 2024 – We are excited to announce a major milestone: the acquisition of a long-term, exclusive License for the Iconic Italian brand Lotto! With this, Agilitas has entered into a partnership with the Brand owner, WHP Global. Agilitas now has the license to design, manufacture, promote, distribute and retail the Lotto brand in India, South Asia, Australia and South Africa.

This partnership comes at an opportune moment, as India experiences an unprecedented boom in the Sports Performance and Athleisure categories. With our commitment to creating an entire value chain from Manufacturing to Retail, we are set to deliver multi-category offering to our consumers.

We will be investing in a dedicated Management Team to drive the expansion of the Lotto brand in India and other key markets. This team will be entrusted with leveraging our collective expertise and resources to propel Lotto to new heights of success. Furthermore, our Design & Development team in Bangalore, brings together a wealth of experience in established global brands, enabling us to create relevant products that resonate with the Indian consumers.

By leveraging Lotto's 50-year-old legacy alongside Agilitas Sports' end-to-end capabilities in the Sportswear category, the partnership is set to introduce unparalleled products and experiences to athletes, sports enthusiasts, and fashion-forward individuals in multiple countries.