Digital textile printing positive sentiment increased by 9% to +0.72 in the first half (1H) of 2024. The score was based on 794 digital printing-focused articles across WTiN.com.

Articles related to digital textile printing represented just 2% of textile industry content, which is far below the market’s share of global textile printing output. Within the sector, events, manufacturing technology, and research and development were given the most attention; articles focusing on events and manufacturing technology grew by 105% and 36% respectively, whereas research and development-themed content slumped by 54%. In contrast, circularity, markets and prices, and Covid-19 represented less than 3% of digital textiles’ article count.

In the wider textile industry, content concentrated more on design and trends, sustainability, and markets and prices.