AI enables ESG assessment in luxury sector
Press release provided by Positive Luxury
London, UK – 4 December, 2024 – Positive Luxury, the leader in sustainability certification for the luxury industry, has partnered with Briink, an AI-powered ESG solutions provider, to transform how luxury brands approach ESG assessments and reporting. This collaboration combines Positive Luxury's expertise in sustainability with Briink’s cutting-edge AI technology to deliver innovative tools tailored to the unique challenges of the luxury sector.
As the demand for transparent and robust ESG data continues to grow, the luxury sector faces increasing pressure to demonstrate its commitment to sustainability. Through this partnership, Positive Luxury and Briink will empower brands with the tools to meet these challenges effectively, enhancing their ability to collect, analyse, and act on ESG data with precision and efficiency.
Innovating ESG in Luxury
The partnership centres on leveraging Briink’s AI-driven platform to streamline the assessment process for Positive Luxury’s Butterfly Mark, a globally recognised certification awarded to luxury brands excelling in sustainability. By integrating AI into the assessment framework, the process will be faster, more accurate, and scalable across the luxury ecosystem.
Positive Luxury CEO Amy Nelson-Bennet said:
"Our partnership with Briink allows Positive Luxury to verify standards without compromise, improving efficiency and enabling our experts to reallocate more of their time to helping clients with critical activities – such as developing more climate-resilient business practices. We also have a strong belief that information should be open, and that luxury should be leading the charge; leveraging AI rewards those businesses who publicly disclose their ESG data and practice. I am excited about how this partnership can further develop and help power the luxury industry to drive real change.”
Briink Co-Founder and CEO Tomas van der Heijden added:
"Positive Luxury exemplifies what it means to lead with transparency and excellence in sustainability. This partnership is especially meaningful because we designed our AI tools for exactly this type of collaboration – supporting organizations that are certifying sustainability disclosures with a strong focus on quality and integrity. By working together, we’re not only streamlining ESG assessments but also empowering Positive Luxury’s experts to spend more time on the strategic, transformative work that truly makes an impact. It’s a privilege to partner with such a forward-thinking team and help shape the future of sustainability in luxury."
A Shared Vision for the Future
This partnership is a step forward in delivering actionable insights and support to luxury brands striving to embed sustainability at their core. By combining Positive Luxury’s deep industry knowledge with Briink’s technological expertise, the collaboration aims to set a new benchmark for ESG excellence in the luxury space.
For more information about this partnership and how Positive Luxury and Briink are driving innovation in ESG, visit Positive Luxury’s website or Briink’s website.
About Positive Luxury
Positive Luxury is a sustainability consultancy and home of the Butterfly Mark, a certification recognising luxury brands demonstrating real change and positive impact on the planet and society. Learn more at positiveluxury.com.
About Briink
Briink is an AI-powered ESG platform that helps organizations streamline data collection, reporting, and insights to drive sustainable growth. For more information, visit briink.com.
