Biella, Italy – 23 October, 2024 – Known for pushing the boundaries of sustainable fashion, Officina39 continues its mission to develop not only better and easily applicable chemical solutions, but also collaborations that bring about large-scale change in the fashion industry and culture. Identifying the most harmful processes and substances to the planet and finding ways to replace them with environmentally and human-friendly chemical packages is the starting point for every innovation. The Italian company is a solutions workshop that is continuously evolving its offerings, Kingpins Amsterdam is the perfect stage to present them.
ZERO PP makes Potassium Permanganate replacement affordable
For years, Potassium Permanganate (PP) has been a staple in denim finishing, used to achieve the iconic faded look. However, its high toxicity poses significant environmental risks. Enter ZERO PP, Officina39’s innovative package designed to completely eliminate the need for PP in the denim production process. Developed in close combination with advanced laser, ozone, waterless and nebulization technologies, ZERO PP offers an eco-friendly alternative that balances visual effects, productivity, and cost-efficiency. This integrated solution allows for the same worn, vintage look traditionally achieved with PP, while always prioritizing affordability.
A new chapter for indigo with EASYNDIGO
Indigo dyeing has always been a challenge for the denim industry, requiring complex chemical processes and hazardous substances like Sodium Hydrosulfite and Caustic Soda. Officina39 has redefined the reduction of the indigo dye molecule with EASYNDIGO, a chemical package that eliminates these harmful chemicals while preserving the depth and brilliance of the color.
Through a two-phase Pull&Push mechanism, EASYNDIGO simplifies the dyeing process. In addition to reducing water, energy, and resource consumption, it maintains the richness of the iconic indigo hue, offering brands an efficient, eco-friendly solution that does not compromise on quality. This innovative chemical package achieves its maximum effectiveness and power through Nitrogen technology and DyeMate by Tonello.
MARVEL COATING: fashion finishes with an edge
In the world of fashion, finishes play a crucial role in giving garments their unique character. Officina39 introduces MARVEL COATING, a versatile new line of coatings that can transform denim and other fabrics with distinctive effects. From the cracked, reptilian textures of MARVEL CRACK to the supple, vintage look of MARVEL PULL-UP, from the draping effect of MARVEL LEATHER to the energetic and shiny color shade of MARVEL PAINT, these coatings offer endless creative possibilities. Whether it is a worn-in leather look or a bold, artistic statement, MARVEL COATING elevates garments to the next fashionable level.
NOVAPRET BLOCK & FIX: colors like never ever
For designers looking to push the boundaries of textile art, NOVAPRET BLOCK & FIX offers the perfect solution. This innovative compound functions as both a color blocker and fixer, allowing for high-low reserve effects, patches, and artistic treatments on denim.
Whether applied with a brush, sponge, or spray, NOVAPRET BLOCK & FIX creates striking visual effects while preserving the fabric’s softness and strength, as it is formulated without reactive resins or acidity-releasing agents. From pixel art applications to more abstract treatments, this product empowers designers to explore new creative possibilities in combination with Aqualess All-In-One (100% waterless pumice stone replacement) and Officina39’s premium dyestuff ranges: Novakor, Recycrom™ Ready to Dye, EASYNDIGO.
Partnerships driving the future of sustainable fashion
The recent participation in the CNMI Sustainable Fashion Awards 2024, in which the patented dye Recycrom™ was nominated among the three finalists of the Groundbreaking Award, rewarded Officina39's leadership in sustainable innovation. This is further amplified by its partnerships with forward-thinking brands that share its values. One of the most exciting collaborations this year is with Tenue de Nimes, which has fully embraced Recycrom™ Ready to Dye for its entire Fall/Winter 2024-25 t-shirts and sweatshirts collection . This partnership marks a significant milestone as Tenue de Nimes becomes the first brand to commit exclusively to Recycrom™ for all future t-shirt productions.
Another key collaboration is with Polygiene, blending fashion and performance innovation. Together with Officina39, Polygiene has integrated Recycrom™ with its StayFresh™ technology, creating garments that require fewer washes and retain their vibrant colors longer. This partnership exemplifies the future of sustainable textiles, where performance and eco-consciousness go hand in hand.
In addition, Officina39 joins forces with Pioneer Denim, Tonello, and Teleria Azul to develop a collection focused on clean production processes and circular fashion. Officina39 contributes to the project with its Aqualess Mission and other specialties: from the pumice stone replacer Aqualess All-In-One to the vintage laser technique Novascraper Indigo, from the ozone booster Smart03 to the already mentioned NOVAPRET BLOCK & FIX.
Finally, Officina39 is one of the sponsors of the SAKE 2024 Art Project, a collaboration led by ENDRIME and Tonello, officially launching at Kingpins Amsterdam.
