Naia from Eastman drives sustainability
Press release provided by Naia from Eastman
New York, US – 16 September, 2024 – Naia™ from Eastman is proud to feature at NYC Market Week in the Lenzing Group’s NYC Showroom, celebrating the third anniversary of the Fiber Innovation Center. Alongside partners like TENCEL™ Fibers by Lenzing, 37.5® Technology, UNIFI®’s REPREVE®, and CiCLO® Technology, Naia™ is demonstrating how collaboration can lead to responsible innovation in the home textile sector.
During the week in New York, Naia™ Renew’s deluxe applications, from bedding and pillows to duvets and towels are in the spotlight. Known for its luxurious softness, durability, and environmental credentials, Naia™ Renew is produced using 60% sustainably sourced wood pulp and 40% certified recycled content*. This unique fiber combines performance with sustainability, providing a solution that reduces landfill waste and minimizes carbon footprints while maintaining the premium quality expected by consumers.
Visitors attending the home-textile event at the Fiber Innovation Center can see how Naia™ Renew’s versatility benefits both manufacturers and consumers. Recent successes include a new fabric blend of 70% TENCEL™ and 30% Naia™ in the Chinese home textile market, offering premium performance with a reduced environmental impact. Naia™ Renew also partners effectively with other technologies, such as UNIFI®’s REPREVE® and CiCLO® Technology, to enhance biodegradable development and create truly circular home textiles.
"We aim to provide sustainable options that maintain the high standards of quality and comfort consumers expect while promoting environmental responsibility," says Chad Doub, Global Segment Market Manager at Eastman. “Through collaborations, we are advancing circularity and driving responsible change in the home textiles industry.”
The Fiber Innovation Center, located at the Lenzing Group’s NYC Showroom (530 7th Ave Ste 808), presents an exciting opportunity for brands and buyers to discover innovative, sustainable solutions and explore the future of eco-conscious home textiles.
*Naia™ Renew recycled content is achieved by allocation of recycled waste material using GRS certified mass balance process.
About Eastman Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenue of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.
For contacts and information
Menabò Group, Naia™ press support: pressoffice@menabo.com
