WTiN’s latest analysis of the dye-sublimation paper market outlines the key regions and trends shaping the industry’s future and subsequent challenges and opportunities facing stakeholders.
1. Executive summary
Global consumption of sublimation paper is forecast to rise from approximately 3.04 billion square metres (sqm) in 2024 to 3.51 billion sqm by 2029, marking a compound annual growth rate (CAGR) of 2.9%. Courtesy of China, the world’s largest digital textile printing market, Asia remains the dominant region in terms of sublimation paper production and consumption. It accounted for over 53% of global consumption in 2024 because of high-volume fast fashion production, which still demands large quantities of polyester.
Europe and North America remain key markets, but they are maturing. Together, they consumed more than one billion sqm annually last year, and by 2029 WTiN forecasts state that they will consume more than 1.15 billion sqm, with Europe occupying almost two thirds of that. Nevertheless, higher relative growth is expected in Latin America, the Middle East and Africa, and Oceania, where digital printing is gaining ground amid investment in textile production and nearshoring strategies. Because of their proximity to Europe, where consumers are demanding faster turnaround times, print service providers (PSPs) in North Africa – namely Egypt, Morocco and Algeria – have been investing in mid- and top-tier sublimation hardware from OEMs such as Epson.
This report provides a
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