Florence, Italy – 14 January, 2025 – Pitti Immagine Uomo is the perfect stage to present a collection that combines timeless and iconic style with the necessities of everyday life. That's why the leading denim innovator ISKO and the Danish heritage denim brand Gabba chose Florence to show the result of their collaboration, a collection that enhances the simplicity of raw denim while boosting its performance.
The core of the Gabba x ISKO collection is SelfDry, ISKO's latest advancement. This denim finish cuts drying time while preserving the fabric’s raw, authentic texture. At the same time, it delivers a new look that remains timeless, inspired by Japanese craftsmanship. Gabba used this innovative denim fabric to create 9 different styles, including jeans, denim jackets, kimonos, bags, and more, showcasing the versatility and quality of SelfDry in every piece.
Building on SelfDry’s innovation, Gabba x ISKO takes this breakthrough to new heights. A clear example of this is “The Supernormal Denim Bag”, a versatile raw denim bag, that highlights the clean look of SelfDry denim– perfect for tackling everyday “supernormal” challenges.
At the Gabba booth at Pitti Uomo (Cavaniglia Pavilion, booth 16), a supersized version of the bag welcomes visitors, showcasing the collaboration in grand style. In the coming weeks, the showpiece will tour the fashion weeks of selected European cities, including Copenhagen.
About ISKO
ISKO is a global textile company with offices in 30 countries and touchpoints in over 60 international locations. With more than 100 years of experience innovating within the textile domain, our range of approaches addresses the breadth of market needs.
ISKO is widely known for its premium quality woven products including athleisure, medical garments — and of course — denim. Our premium products utilize our patented textile technologies to enhance comfort, performance, and durability. Our fabrics’ sustainability credentials are all third-party verified and carry Environmental Product Declarations (EPDs).
ISKO is a trademark of SANKO TEKSTIL.
About Gabba
Gabba is Danish for denim - well, not really, but it should be because Gabba is probably the oldest still-running denim brand in Denmark - all because of an ongoing family love affair with denim that started in 1983.
Known for perfect fits, cool washes, and timeless design, Gabba combines style, durability, and comfort. The brand celebrates individuality and imperfection, empowering people to stand out or blend in. While Gabba has expanded beyond denim, every piece reflects its passion for the fabric.
