Retraced partners R-pac on traceability
Press release provided by Retraced
New York, US – 13 January, 2025 – Retraced, the leading platform for supply chain transparency and compliance for fashion brands, has entered a strategic partnership with r-pac, the global leader in branded packaging, trims, and traceability solutions. This collaboration offers an unprecedented, end-to-end solution for brands seeking operational accuracy, regulatory compliance, and consumer trust in an era of increasingly strict standards.
By merging Retraced’s expertise in deep supply chain data with r-pac’s ability to uniquely identify and track individual products from manufacturing to consumer and beyond, the partnership enables brands to unlock the power of traceability and transparency as well as addressing critical regulatory requirements with confidence. These include the Uyghur Forced Labor Prevention Act (UFLPA) in the United States, the European Union’s upcoming Digital Product Passport (DPP), and France's Anti-Waste Legislation (AGEC). The combined capabilities create value through visibility by streamlining compliance, reducing operational inefficiencies, and fostering transparency that resonates with today’s conscious consumers.
A defining aspect of the partnership is the combination of r-pac’s unique product identifiers and traceability solutions with Retraced’s supply chain transparency data. By seamlessly connecting end-to-end product lifecycle data to unique digital identities, brands gain an unmatched ability to validate their supply chain processes, avoid regulatory bottlenecks, and deliver dynamic consumer experiences.
Moose Knuckles partners with r-pac and Retraced
The Canadian luxury outerwear brand Moose Knuckles is among the first to utilize the partnership for full materials traceability and compliance. The initiative builds on r-pac’s long-standing work with Moose Knuckles, where unique product identifiers already ensure operational efficiency throughout the supply chain, in-store merchandise visibility, product authentication, and consumer engagement. By incorporating Retraced’s data management system, the brand is taking a significant step toward achieving comprehensive traceability and sustainability communication across its operations.
A Win-Win-Win for Suppliers, Brands, and Consumers
Lukas Pünder, CEO and Co-Founder of Retraced, commented:
“This partnership is about more than technology—it’s about creating trust and delivering value across the supply chain. Together with r-pac, we’re addressing the fashion industry’s need for transparency from raw materials to finished products.
This collaboration is a win for all stakeholders. For suppliers, it streamlines data sharing and builds trust through transparency. For brands, it delivers better supply chain control and compliance. For consumers, it ensures product authenticity and sustainability at the individual item level.
Operationally, the solution guarantees that brands receive the products they ordered, validated for packing accuracy, trade compliance, and social compliance. And for consumers, it provides complete transparency, ensuring confidence in the products they choose.”
Dick Lockard, Global Vice President Connected Merchandise Solutions of r-pac added:
“Our collaboration with Retraced allows us to bring unparalleled value through visibility to brands. By integrating materials traceability and production data with our ability to uniquely track each product, throughout the supply, and beyond, we are helping brands accelerate regulatory readiness and offer consumers transparency and authenticity like never before.”
