Danville, Virginia, US – 28 January, 2025 – Circ®, a US-based textile-to-textile recycling innovator, announced the launch of Fiber Club, in partnership with sustainable innovation platform, Fashion for Good, and forest conservation non-profit, Canopy. Fiber Club is a collaborative initiative that enables brands to validate and adopt recycled materials through a structured four-phase process that spans sampling, pilot collections, and crucial long-term offtake commitments. The inaugural fiber for Fiber Club is Circ’s staple lyocell fiber, with plans to incorporate more Circ materials in the future. Often, piloting a new fiber into existing supply chains requires certain minimum volumes and investment and it can be costly and complex. Fiber Club aims to overcome these challenges by providing brands with a platform to engage in testing and adoption simultaneously, streamlining the suppliers engaged, and reducing minimum order quantities by combining brand volumes - all resulting in reduced costs.
With Fiber Club, Circ is setting a new standard for sustainability in fashion, building the first-ever roadmap for scaling circular materials. This pioneering initiative will advance Next Gen material adoption by simplifying supply chain integration, establishing bulk pricing frameworks, and facilitating brands' access to Next Gen materials to make large-scale adoption more accessible and affordable.
Designed to drive seamless integration into commercial-scale production and foster lasting partnerships, the inaugural organizations within Fiber Club include supply chain partners Birla Cellulose, Foshan Chicley, and Arvind, and brand partners Bestseller, Eileen Fisher, Everlane, and Zalando. Of the three supply chain partners doing pilot development for these brands, Birla Cellulose will produce lyocell staple fiber from Circ’s pulp made from polycotton textile waste, and Arvind and Foshan Chicley will produce textile fabrications. Collaboration with these value chain partners on pilot quantities is essential to getting material off the ground. The brands will then nominate a garment manufacturer to take the innovative fabric through to products available to purchase.
Unlike one-off initiatives, Fiber Club is a forward-thinking program committed to long-term impact. The Fiber Club concept, via Circ, Fashion for Good, and Canopy, may be utilized by other innovative Next Gen material producers to scale their products as well- Circ is just the beginning. With Circ’s Lyocell staple fiber being the inaugural focus, together we are marking the first step towards revolutionizing the availability of scalable, sustainable textile solutions.
“Fiber Club represents the future of textile recycling and circularity,” said Peter Majeranowski, CEO of Circ, “By collaborating with brands and streamlining supply chain integration, we’re making it easier than ever to adopt recycled and Next Gen materials at scale—starting with our Circ Lyocell.”
