Eco Age relaunches as agency for future fashion
Press release provided by Eco Age
London, UK – 4 June, 2025 – Eco Age, the pioneering sustainability consultancy behind the Green Carpet Fashion Awards, relaunches this month as the voice of future fashion.
Attendees of the Green Carpet Fashion Awards have included: Leonardo DiCaprio, Zendaya, Donatella Versace, Cate Blanchett, Naomi Campbell, John Legend and Tom Ford.
The 16-year-old agency, which includes Gucci, Stella McCartney, Chopard and Diesel among former clients, closed last year following a financial attack on the business.
It reopens its doors under the ownership of former journalists John and Clodagh Higginson, who also own purpose-led communications agency Higginson Strategy.
Eco Age is a source of inspiration and knowledge to its more than 220,000 followers across its social media channels including Instagram, LinkedIn, TikTok and Facebook.
The channels have been live for the last three months as it reignites its base of followers.
Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland and activist Tori Tsui.
The agency has undergone an extensive rebrand, creating an elevated identity that merges conscious fashion with nature-inspired aesthetics.
Its new tagline “Fashion. For A Future.” emphasises the agency’s commitment to working with the fashion industry as it works towards a positive, innovative and far more sustainable future.
Marwa Zamaray, who has two decades of experience in the fashion industry, has joined as Partner and Executive Director.
The agency has hired an advisory board which includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, accomplished fashion journalist turned activist, Bel Jacobs and By Rotation founder Eshita Kabra-Davies.
For the first time it is commissioning leading journalists in sustainable and ethical fashion to write investigative stories for www.eco-age.com.
Clients include Sparxell, a colour platform technology company that offers the world's first 100% plant-based, high-performance pigment technology using cellulose, and Textile Genesis, a leading traceability platform custom-built for the fashion and textile ecosystem.
It is the media partner for this year’s Manchester Fashion Week which returns in September after a decade-long hiatus.
The agency will reinstate the Green Carpet Fashion Awards next year.
John Higginson, CEO, said: “Every day we get the opportunity to make the world better simply by what we choose to wear.
“When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty.
“The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.”
Marwa Zamaray, Partner and Executive Director, said: “Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry.
"Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet."
Eco Age was set up by Livia Firth who has moved on to other projects and has nothing to do with Eco Age in its new guise. The new Eco Age team thank her for the amazing work she did in building Eco Age into the brand it is today and wish her well with her new endeavours.
