Avery Dennison joint venture for Vietnam apparel
-Press release provided by Avery Dennison
Ho Chi Minh City, China – 20 May, 2025 – Avery Dennison (NYSE: AVY), a global materials science and digital identification solutions company, today announced the official opening of its joint venture apparel manufacturing facility with Shenzhou Group, one of the world’s largest vertically-integrated knitted garment manufacturers. The inauguration of the new facility, Avery Dennison Worldon Vietnam Joint Venture Company Limited, represents a significant milestone in Avery Dennison’s strategic investment in Vietnam, reflecting the company’s ambition to strengthen its role in the region as a key player in the textile value chain by delivering sustainable, innovative solutions in transforming the apparel industry.
Located in Dong Nam Industrial Park, Cu Chi District, Ho Chi Minh City, Avery Dennison Worldon Vietnam Joint Venture Company Limited will produce a diverse range of apparel and digital identification products and solutions, including Embelex innovations and RFID technology. These offerings are designed to elevate brand value, enhance supply chain transparency, and strengthen Avery Dennison’s local manufacturing capabilities. At the same time, the facility contributes to the growth and modernization of Vietnam’s textile sector.
This strategic move aligns with broader regional economic initiatives focused on industrial modernization and sustainable development, bridging physical and digital capabilities to better serve global brands and local markets. With a vision for innovation and adaptability, the facility is designed for future growth, reinforcing Avery Dennison’s long-term commitment and strategic planning in Vietnam.
“At Avery Dennison, we connect intellect and imagination, science and technology, and the physical and digital. We're creating products and solutions that unlock new value and help address some of the world’s most complex challenges,” says Michael Barton, senior vice president and general manager of Apparel Solutions, Solutions Group for Avery Dennison, “Our collaboration with Shenzhou Group exemplifies the power of partnership in advancing industry transformation. By combining our strengths, we are creating a future-ready manufacturing ecosystem that accelerates innovation, empowers brands, and drives sustainable growth across the apparel industry.”
“This joint venture reflects the strength of our long-standing partnership with Avery Dennison,” adds Mr. Ma, executive chairman at Shenzhou Group. “We value Avery Dennison not only for their expertise in delivering cutting-edge apparel solutions that drive sustainability, enhance operational efficiency and supply chain visibility, and create unforgettable brand experiences, but also for our shared belief in building a more innovative and transparent future for the apparel industry. We see this collaboration as an opportunity to co-develop more agile and responsible production models, combining our strengths to deliver greater value to our partners, communities, and the broader textile ecosystem.”
Together, Avery Dennison and Shenzhou Group are laying the foundation for a more dynamic and sustainable future — one where global innovation and local collaboration go hand in hand to shape the next chapter of Vietnam’s textile industry.
