The print-on-demand (POD) industry has significantly transformed the landscape of ecommerce, enabling entrepreneurs and businesses of all sizes to create and sell custom products without the need for upfront inventory investment.

This model allows for items to be printed and shipped only after a customer places a particular order, fostering creativity and direct-to-consumer relationships globally. Among the vibrant ecosystems that have enthusiastically embraced this model, Vietnam stands out as a significant and rapidly evolving player in Southeast Asia, demonstrating remarkable growth and adaptability.

However, the global stage for POD is far from static, driven by technological and AI advancements, as well as geopolitical shifts, most notably the reciprocal tariffs recently enacted by the US administration and their impact on international supply chains.

With these dynamics, the narrative of POD is no longer solely about creative design and online sales; it is now closely associated with complex logistics, international trade policies, and strategic decisions about where and how products are manufactured and fulfilled.

Vietnam’s POD ecosystem
Vietnam has firmly established itself as a major force within the global POD market, and has become a leader in Southeast Asia. The country has a large and increasingly sophisticated community of sellers, ranging from