Nike has announced it is bringing the innovation, design and product teams of its brands into a single “athlete-focused” creation engine to accelerate and innovation and drive growth as part of the new NIKE, Inc. Sports Offense.
The new structure combines Nike, Jordan Brand and Converse. It will see the brands share insights, technology and methods of make throughout the innovation process.
In a press release Phil McCartney, chief innovation, design and product officer for Nike, Inc. says: “Our north star is a homage to our co-founder, Bill Bowerman, and a challenge Kobe Bryant put to all of us. Everything begins and ends with the athlete’s voice – their goals, their struggles, their drive.
“By uniting our creation organisation across Nike, Jordan and Converse, we’re accelerating progress and fully leveraging our
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