This report examines current production trends, regional dynamics, competitive pressures and innovation themes shaping the digital textile printing market, outlining the implications for OEMs, PSPs and brands through to 2030.
1. Introduction
The digital roll-to-roll textile printing market is continuing its rapid evolution as technology, consumer behaviour and production models shift towards greater efficiency and responsiveness. Inkjet systems and processes are now central to meeting the textile printing industry’s need for print run versatility, faster turnaround times and reduced waste, but the pace and pattern of adoption vary significantly across regions and applications.
Based on proprietary data from the World Textile Information Network (WTiN), this annual market update follows WTiN’s previous full-year digital textile market review (Digital Textile Market Review 2024), providing an update on the performance of the digital textile printing industry in the first half of 2025.
It delves into the factors and issues that are driving the market today, identifies how investment trends, technological innovation in both hardware and consumables and the push for sustainable manufacturing are influencing demand. It also considers where growth is coming from and how that might change in the future, such as established markets expanding capacity or emerging regions accelerating digital conversion. Growth in ecommerce transactions, more stringent environmental policy, or nearshoring trends are all shaping the future of the digital textile printing industry.
A major theme running through this year’s update
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