RE&UP supports next-gen recycled tops program
Press release provided by RE&UP
Eindhoven, the Netherlands – 10 September, 2025 – Circular textile technology leader RE&UP supports BESTSELLER’s women’s brand ONLY in launching a new jersey program of basic tops made from next-generation recycled polyester. The first styles are already in stores.
Using its modular recycling technology, RE&UP transforms post-consumer and factory textile waste into fibres that meet the same performance standards as virgin materials. In ONLY’s initial production run, over 11 styles were converted to RE&UP’s Next-Gen Polyester, equating to more than 100,000 t-shirts – demonstrating that recycled fibres can be cost-competitive and ready for large-scale adoption.
The partnership also highlights the confidence Europe’s leading fashion retailers have in RE&UP’s technology. By integrating recycled fibres into mainstream collections, ONLY sets a benchmark for other brands seeking circular solutions.
“This project proves that scaling the production of recycled polyester from textile waste is achievable. Transforming the industry is undoubtedly a complex and lengthy process, but initiatives like this demonstrate we are making progress,” says Ozgur Atsan, Chief Commercial Officer at RE&UP.
"RE&UP shares our dedication to innovation and quality, and their Next-Gen textile-to-textile recycled polyester meets the high standards we set for our products," says Pernille Tøttrup, Sourcing Process Manager at ONLY.
Partnerships like this exemplify the transformation the textile industry urgently needs. RE&UP’s technology separates polyester and cotton in end-of-life garments and regenerates them into fibres that maintain durability and performance – all while keeping materials in a true textile-to-textile loop. By reducing reliance on virgin polyester, RE&UP is helping the industry lower its environmental footprint and showing that scalable, circular solutions are already achievable.
About RE&UP
RE&UP is the circulartech company reshaping the traditional textile-to-textile paradigm. By producing Next-Gen Cotton and Next-Gen Polyester that maintain the same performance as virgin fibres, it brings sustainable solutions to life, addressing the planet's most pressing challenges. Enriched by SANKO’s centenary knowledge in textile innovation, RE&UP creates a seamless circular ecosystem that transforms end-of-life textile waste into high-quality raw materials at scale: a commitment to opening up a more responsible and technologically evolved future for textiles and fashion.
About BESTSELLER
BESTSELLER is an international, family-owned fashion company with a strong foundation and a range of more than 20 fashion brands, with products available online, in branded chain stores, in multi-brand and department stores across most of the world. BESTSELLER’s actions are guided by its sustainability strategy Fashion FWD, which in its upcoming revision will set a new target for 2030 for recycled polyester. This new target will focus on integrating textile-to-textile polyester and next-gen innovative materials into the production processes.
