WTiN Textile Innovation Podcast speaks to Muhammad Kharodia, founder and CTO of Designer Kids Club (DKC) and Matthew Ekholm, strategic engagements manager at Provenant.
Designer Kids Club (DKC) is a preloved children’s clothing company that resales the likes of Prada, Fendi and Moschino. It has partnered with Provenant - a specialist provider of Digital Product Passport (DPP) to launch ReLuxe Story™ - the first-ever DPP-powered platform in childrenswear.
ReLuxe Story™ gives each garment a digital profile, offering insight into provenance, sustainability data, and resale readiness. It’s designed to create a “complete loop” system for luxury childrenswear, helping consumers and brands actively participate in a more transparent and circular fashion economy.
Matthew Ekholm, strategic engagements manager at Provenant
Muhammad Kharodia, founder and CTO of Designer Kids Club (DKC)
In this episode DKC’s founder and CTO Muhammad Kharodia speaks about the importance of traceability and DPPs within the children’s resale market. Kharodia is has led high profile transformation programmes, driven complex strategic initiatives and delivered large scale digital solutions.
ReLuxe Story™ gives each garment a digital profile. Image - Designer Kids Club
Meanwhile, Matthew Ekholm, strategic engagements manager at Provenant, is a DPP and circularity specialist, focused on helping businesses understand what DPPs can mean for their business, understanding and translating customer needs into value- adding solutions.
In this episode, both Kharodia and Ekholm unpack the potential and power of DPPs. They analyse what circularity looks like in childrenswear and how resale, data and transparency are reshaping fashion.
For more information please visit provenant.com and designerkidsclub.com.
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