Our Intelligence channels offer market intelligence, technical reports and deep-dive analysis of key industry motivators, technologies, materials and impactors. WTiN Intelligence provides detailed analysis of important high-growth areas of the textile and apparel industry. WTiN’s expert team of analysts and network of researchers go beyond the what and the why to look at what might come next, what businesses need to contend with in an evolving global supply chain, and how they can take advantage of the opportunities on the horizon.
Industry insight, market information, and the connections you need to examine and evaluate market trends in the roll-to-roll digital textile printing sector.
Market and technical intelligence essential to the activewear and athleisure textile and clothing industries.
By Fiona Haran
By Fiona Haran
By Jessica Owen
In-depth intelligence about textiles used in outdoor sportswear, footwear and equipment, as well as textile applications that require protection from external environments - such as workwear and PPE.
In-depth intelligence on the materials, manufacturing technologies and application areas of smart textiles.
By Victoria Nickerson
By Jessica Owen
By Fiona Haran
Providing investors and decision makers in the textile and apparel value chain with in-depth analysis and insight into the digitalisation of manufacturing processes and smart business models.
By Jessica Owen
By Jessica Owen
Our WTiNews channels take a look at global textile and apparel industry innovation, businesses, technology and markets, provided by WTiN’s in-house team of journalists. WTiNews is set apart from basic news content as it discerns the importance of changes and developments in the supply chain. WTiNews doesn’t only tell you ‘what’ has happened, it also covers impact, the bigger picture and the industry’s response to trends, events and more.
A viewpoint on both natural and manmade fibres and yarns, as seen through the eyes of manufacturers, growers, processors and spinners, with a mix of technical articles, analysis and product innovation news.
Analysis and manufacturing technology updates for the global fabric manufacturing industries and their supply-chain partners.
News, analysis and technical information on the important realms of dyeing, finishing, printing (both screen and digital) and coating.
News, market insight, analysis and product development updates from the fast-growing markets in technical textiles, covering all applications and end uses.
Your instant window on the global raw materials prices, trade movements, resources and manufacturing costs that can affect the profitability of your textile products.
Innovate Textile & Apparel (ITA) Virtual Conference is a unique virtual conference that allows you to discover the latest innovations in the digitalisation of the textile & apparel industry from anywhere at any time while still offering the networking opportunities of a traditional conference.
Future Materials (FM) is focused on innovation in the fast-growing technical textiles sector, from fibre to finished product, covering all the applications and end uses across the world. As global demand for technical textiles rises, high-level executives and product designers increasingly turn to FM for the latest news, product launches, R&D projects, conference reports and market insight.
Nonwovens Report International (NRI) keeps you up-to-date with the latest developments across the nonwovens market. With its team of technical and industry experts, NRI makes use of its close ties with associations, research institutes and market-leading businesses to bring you international reporting that covers areas all over the world.
Previously known as IoTex, the newly relaunched Textile 4.0 journal delivers vital insights into the burgeoning transformation of the textile and apparel value chain. It covers a spectrum of content, from technologies enabling the personalisation trend to supply chain transparency, the latest in fabric gripping robotics, smart clothing and much more.
The fast-paced world of law enforcement led businessman Ron Carson to design a moisture-wicking business suit, dubbed The Cool Action Suit. He tells WTiN more about it.
Law enforcement officials wear-tested the suit to offer Carson valuable feedback
The athleisure trend presented the idea that workout gear doesn’t have to be restricted to the gym, paving the way for properties usually found in sportswear to be applied to more formal attire, including workwear. And, it makes perfect sense, considering that for some professionals who are always on the go, the need to remain cool, composed and comfortable is integral to performance.
This is especially true for business professionals who often work in hot climates, as was the case for Ron Carson, a former political advance man. Working alongside global dignitaries, including US presidents, cabinet officials and political candidates, Carson’s work took him across the world. And, it was one pivotal moment in 2011 when Carson had the idea to develop a moisture-wicking business suit.
The unisex suit is designed for a number of industries including law enforcement, journalism and acting
“I was standing on an airport tarmac waiting for US dignitaries to land, alongside the US Secret Service and other law enforcement personnel; it was about 120 degrees in New Delhi, India. We were all perspiring profusely through the suits, so I said, ‘There has to be a better way’. I was a big fan of moisture-wicking fabrics, so a lightbulb went off and the invention was born,” says Carson.
Carson had developed some important industry contacts, including Phil Knight, the co-founder and CEO of Nike, who agreed that the business plan was worth pursuing. Knight has first-hand experience of how profitable a product of this kind can be, following the success of Cole Haan – a dress shoe business previously owned by Nike, which it sold to private equity firm Apax Partners in 2012 for US$570m, to focus on its core business. Feeling encouraged, Carson sought the expertise of a fabrics expert based in Philadelphia. “I tapped his brain to see what sort of fabric I should use for the suit, and we discussed how a moisture-wicking fabric would fit into the suit,” says Carson.
Idea becomes reality
Carson worked with textile experts to manufacture what finally became known as the Cool Action Suit. Discussing the development stage, Carson says: “Law enforcement officials wear-tested the suit. They told us it needed extra pockets, an extra-wide waistband, the ability to conceal and carry their weapons, and to be lightweight, wrinkle-free and stretchable. Based on their feedback, we produced three or four different iterations to make the suit what it is today.”
The Cool Action Suit features moisture-wicking properties to keep professionals cool in hot climates and under pressure
Following years of discussions and development, the Cool Action Suit has now hit the market, currently being sold through Carson’s e-commerce business www.coolactionsuit.com. The plan, however, is to extend this reach. “We’re going across the country, meeting with respective retailers in the hope of getting it in retail stores, and one day across the globe,” says Carson, adding that the suit is “patent pending”.
Despite being initially designed for law enforcement officials, Carson says applications of the suit can span fields such as broadcast journalism, athletics, coaching, acting and even the funeral business; any field in which the wearer needs to wear a business suit.
And, it appears, the functional properties of the suit will not stop at moisture-wicking. “We’ve been speaking with the US military about different applications such as GPS satellite devices – we could introduce those into the suit for military and personnel in the line of duty to track them as they go about their work,” says Carson. “We’ve also been speaking to law enforcement officers about designing school suits for children equipped with these tracking devices, in case they go missing. The possibilities are endless.”
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