Direct-to-garment (DTG) specialist Kornit Digital has announced that DTG2Go has ordered 10 of its high-performance industrial-grade Atlas printers. The Kornit Atlas is the Israeli-based OEM’s latest solution which was launched at the ISS Long Beach Show in January.
The order follows several months of beta-testing of the Kornit Atlas system by DTG2Go – a Delta Apparel company – during which Kornit was able to showcase the enhanced features of what it says is the most advanced industrial DTG solution available on the market. Key features of the Atlas include high volume throughput and attractive cost of ownership, but the machine is also compatible with Kornit’s new NeoPigment Eco-Rapid ink set, which is specifically designed for sustainability and retail-quality digital textile printing, the OEM says.
In addition to taking delivery of the 10 Atlas machines throughout the remainder of 2019, DTG2Go will also receive a number of HD upgrades for its existing Kornit Avalanche systems.
Kornit’s chief executive officer, Ronen Samuel, says: “We are honoured to expand our partnership with Delta Apparel as a key technology supplier as they expand their reach with digital printing. Delta’s unique platform strikes at the core of the changing needs in the retail supply chain, by offering a vertically-integrated digital print fulfilment model with quick delivery at an affordable price.
“The inclusion of the Atlas will greatly enhance the options and capabilities that Delta will be able to offer its customers. The all-new industrial Atlas has leading-edge technology with annual production capacity of over 350,000 impressions and optimises production efficiency at the best cost of ownership available. We look forward to working collaboratively with Delta to deliver on this order and expand on this important relationship.”
"We are excited about the order with Kornit Digital. This marks another milestone in Delta and Kornit's strategic partnership and we look forward to continuing our close collaboration in 2019,” commented Deborah Merrill, Delta Apparel CFO and president. “Many of the new, innovative capabilities of the Kornit Atlas, including the wrinkle detection and pallet ergonomics, present clear productivity benefits. The new NeoPigment Eco-Rapid ink used in the Atlas provides impressive brilliance and colour gamut, meeting all wash test standards with no discernible scent. We are glad we had the opportunity to beta-test the Kornit Atlas and look forward to it serving as a key component within DTG2Go's production line.
Merrill continued: “Our recent decision to upgrade our Avalanche printers to the HD technology will allow us to use Eco-Rapid ink on these systems and enjoy its benefits. We see the Eco-Rapid ink as a strategic enabler that should help us increase our market share in digital print.
“Lastly, we look forward to testing Kornit's new polyester printing technology in the coming weeks,” says Merrill. “The ability to digitally print on 100% polyester fabric and other poly-blends is key to our strategy and should create significant growth opportunities for DTG2Go. We see a strong demand for digital printing on polyester and are thrilled to be the first to introduce to the market high-end polyester products with unmatched print quality."
Elsewhere, Kornit has also confirmed it has closed a definitive asset purchase agreement with Hirsch Solutions to purchase remaining Kornit business assets related to the distribution agreement between the companies.
The deal means the companies have finalised, ahead of schedule, the business and operational transition between the parties. Kornit has begun operating in a full direct-to-customer model in North America, effective as of 7 February 2019.
As part of the agreement, Kornit Digital will take ownership of relevant Kornit-related customer business assets as well as remaining inventory.
Samuel says: “All teams have worked diligently to ensure a smooth operational transition for all of our customers. We are pleased to have completed this asset acquisition, and the operational transition ahead of schedule. We now look forward to executing on our growth strategy in North America.”
