Most research goes wrong before it starts, because the question being asked does not match the decision it is meant to serve. In one conversation, a WTiN analyst works with you to find the question that will move that decision, checks what the evidence can answer, and writes it up as a brief your team can act on.
Independent since 1881. The same analysts who run WTiN's research sessions for partners across the textile and apparel chain.
Already know the question? Commission a research session.
One conversation and a written brief, built for a decision you have to make and a question you have not yet framed.
Tell us what is happening and the decision coming up. You do not need a question yet; finding it is the work.
Forty-five minutes with the analyst who covers your area, on a call or in writing. You bring what your team knows and has already tried. The analyst brings what the data shows and the questions that tend to matter at this stage.
Before writing anything, the analyst tests the question against WTiN's data and archive, so the brief says honestly what the evidence can answer and where it runs out.
The question, sharpened, with the decision it serves, the sub-questions underneath it and the evidence WTiN holds against each. It ends with the route we recommend. If one research session can answer it, the brief becomes that session's scope and the 2 weeks start the day you commission it. If it needs primary research or a longer programme, the brief is the starting scope for consultancy. If WTiN has already published the answer, the analyst points you to it.
Illustrative examples of the shift a scoping conversation makes.
“Our largest retail customer keeps asking about recycled content and we don’t know where to start.”
Which recycled-fibre claims will survive the next round of EU scrutiny, and which of our suppliers can evidence them?
“We think our installed base is ageing, but sales and product disagree on what to build next.”
Will our installed base retrofit or replace over the next three years, and in which price bands?
The conversation or written rounds, the desk check and the question brief.
Answering the question itself. That is what a research session or consultancy is for, and the brief tells you which.
Timing to be agreed when booking.
Invoice, PO or card, settled when the conversation is booked.
WTiN question scoping, £1,900. One conversation with a WTiN analyst to sharpen the question behind a decision we are facing, a check of what the evidence can answer, and a written question brief with the recommended route to an answer. Timing to be agreed when booking. Independent textile and apparel intelligence publisher since 1881. Decision it informs: [your decision here].
An analyst replies within one working day to book the conversation.
Senior analysts lead every scoping conversation.
WTiN is an independent publisher. Scoping and sessions are paid for by the partner who commissions them and by no one else, and the sources behind every answer are shown so your team can inspect them.
