Brands and retailers
Find compliant, high-performing materials and see what competitors are adopting
Material & product innovation
The competitive market and progressively hostile legislative environment of the textile & apparel industry is placing increased demands on product, sourcing and design teams. Whether working at the peak of luxury, championing marginal gains in performance footwear or devising tomorrow’s trendsetting pieces, WTiN can ease your workflow. Need innovation scouting support, competitor case studies or guidance on evidence-backed design principles? We’ve already extracted the insights and built the tools to support you in faster, more informed decision making.
01 / Your decisions
Find compliant, high-performing materials and see what competitors are adopting
Back your design choices with evidence, not guesswork
Find proven alternatives as regulations tighten
Discover emergent and scaling solutions aligning with impact reduction targets
See where demand is heading and how your technology stacks up
Understand what the industry needs and whether your idea fits
02 / Across the value chain
We capture the whole textile & apparel supply chain, covering product from cradle-to-cradle.
Where WTiN’s key areas apply across the textile chain
Startups and academia: new ideas feeding every stage
getting pronounced cooling, wicking and repellency from fibres and finishes
compliant technologies eliminating harmful constituents in functional finishes and materials
biobased, recycled and compostable innovation promising both reduced impact and drop-in industrial compatibility
developments edging the viable recycling of our industry’s cornerstone fibres
how strategic blends, new technologies and considered finishing are elevating the performance and properties of natural fibres
footwear and apparel design backed by physiology, ergonomics and circularity research
the relevance, transferability and viability of ideas borne of the knowledge sector and startup ecosystem
the use of electrical and responsive systems to add smart sensing and functional properties to textiles
03 / Tools for your team
WTiN partners benefit from a host of purpose-built dashboards and intelligence resources to reduce the manual burdens of scouting, market trend analysis and competitor mapping.
Our product & materials coverage benefits from dedicated resources providing oversight of both ends of the innovation spectrum
Competitor case studies presenting market trends, innovative design and sustainability strategies, supplemented by brand insider Q&As and expert analysis
Breaking down novel academic research, its value to the textile sector and its real-world viability, demonstrated by a comparable market development
We’re plugged into academia, startups and industry, so you benefit from every angle.
Innovation Briefings unpack new research and whether it could work in industry.
Early sight of what’s comingThe Scouting Hub and dedicated annual reports track emerging tech from early stage through commercialisation.
The right solutions and partners, easier to findCompany Intelligence shows what brands adopt, and why. We also weigh up the risks and opportunities of newly market-ready technologies.
Guidance on what works and where pitfalls lie04 / Our Commercial Readiness Scale
Our proprietary Commercial Readiness Scale (CRS) lets you identify the maturity of innovation you see across WTiN at a glance. Based on the widely used but fragmented technology readiness scale, the CRS offers clarity with three simple stages:
Early research and prototypes
Piloting with partners and building capacity
Available now at commercial volumes
Relevant articles carry a CRS icon to help you scout ideas that fit with your timeline
A dedicated CRS filter lets you narrow your innovation mapping focus by stage
Our biannual report series groups innovation from across the CRS, first in the fibre & yarn space, then dyeing & finishing domain
Our yearly special report views Emerging, Scaling and Commercially ready innovation through the lens of an industrial megatrend, such as biotechnology
05 / Benchmark yourself
Five quick questions on materials, chemistry, traceability and design, tailored to your role.
Get an instant 2030 readiness score and see where you may need more focus. It takes about a minute.
Choose your role, then answer five questions. See your result straight away.
Before we start
We’ll tailor the five questions to your work.
Talk to WTiN about the evidence, technologies and partners that could help.