WTiN Consultancy

From data to direction.

When a decision needs more than one answer, WTiN builds the research programme around it. The analysts who cover your market every day map it, interview the companies in it, build the data you will keep using, and set out what it means for your next move, over a timeline and at a cost fixed before the work begins.

Submit a project brief Talk to the consultancy team

Quoted on scope

Fixed before any work starts

Typical length

14 to 18 weeks per phase

Progress reviews

Every four weeks

After delivery

A two-week review window with the team

Payment

A down payment to start, the balance on delivery

Submit a project brief

Or write to consultancy@wtin.com

Four ways to work with the analyst desk

When it becomes consultancy

A research session answers one question in 2 weeks from WTiN's own data. A project becomes consultancy when the answer has to be built. These are the signs our analysts look for when they read a brief.

The answer needs primary research

Structured interviews with spinners, mills, brands or recyclers from WTiN's network, to test a proposition with the companies that would buy, process or recycle it.

You need an asset you will keep using

A supplier database, a vendor tool or an ingredient library, built to your fields and handed over with a session on how to use and extend it.

The work runs in phases

Where what you learn in the first module decides what the second should cover, such as choosing which competitors to profile once the landscape is mapped.

It has to travel across a business

A report of a hundred pages or more with short-form takeaways for leadership, delivered in more than one language where your teams need it.

What we take on

Four areas of work, combined in whatever proportion the decision needs.

Competitive benchmarking, positioning and differentiation
Market segmentation, sizing, trends and consumer behaviour
Value proposition and business model design

Technology scouting and innovation landscape mapping
Patent and IP intelligence, with commercial readiness assessments
Feasibility, SWOT and growth strategy analysis

Collection of qualitative and quantitative data
Databases cleansed, structured and built to your fields
Expert analysis, with charts and tables embedded

Risk and sensitivity analysis
Vendor assessments for implementation
Collaborative workshops, training and internal capability building

The shapes projects take

Client names stay with the client. The shape of the work, and what it delivered, is below.

Market and supplier mapping

A Chinese sportswear group entering Western outdoor

The client wanted to know where outdoor was growing, how Western brands were winning, and which material suppliers could support its own roadmap. The work ran as two modules, with the client choosing which competitors to profile once the landscape was mapped.

What it delivered

A market report of more than 130 pages across core and emergent outdoor segments, with short-form takeaways
An ingredient library of material technologies and the performance standards competitors meet
Three competitor profiles, down to named waterproofing and DWR technologies
A standardised database of Western fibre, yarn and fabric suppliers
Every report delivered in English and Chinese

18weeks

54manufacturers identified

7outdoor segments analysed

80+ingredient technologies

Innovation landscape

A multi-brand fashion house measuring its competitors' bets

The innovation team needed to see how competitors were investing in early-stage and scaling textile technology, and how those bets reached market through pilots, partnerships and campaigns.

What it delivered

A report of more than 130 pages on innovation investment, partnerships and technology adoption
Proprietary data on innovation investment set against brand revenue
A deep dive into which technologies were adopted, in which product categories
Check-ins throughout, and a final debrief on the findings

16weeks

24competitors analysed

80+case studies

7product categories

Technology vendor database

An outdoorwear brand mapping textile-to-textile recycling

The innovation team needed every credible recycling route for the fibres that matter to its range, comparable on one screen and ready to keep using after the project closed.

What it delivered

A searchable, filterable database built to the brand's fields and end use
Technology readiness, waste-stream fit, inputs and outputs, capacity, geography and certification for each vendor
Embedded charts and tables for immediate comparison
A closing session on how to use and extend the tool

16weeks

70vendors identified

12fibres covered

5recycling process activities

Phased go-to-market

A chemicals company bringing a new fibre to apparel

A programme in phases: first where the fibre stands against established brands and in which end uses, then how ingredient brands have reached market, tested in interviews with the spinners, knitters, mills and recyclers who would handle it. A third phase can put the proposition in front of that value chain through roundtables and live sessions.

What it delivered

Phase 1: competitive landscape, target segments and performance benchmarking
Phase 2: ingredient branding, partnership models and compliance, validated through value-chain interviews
Phase 3, optional: industry activation, scoped once Phase 2 confirms the segments

The phases can be commissioned one at a time or together, and either way each is fixed before it starts.

14weeks, phase 1

16weeks, phase 2

Many programmes start smaller. A research session or a question brief often shows a partner which part of the problem deserves a full project, and the brief from either becomes the starting scope here.

The scope document

Every project runs to a formal proposal you sign off before work starts. It is the most detailed thing we write for you before the research itself, and it is where the path is agreed: what each module delivers, what you decide along the way, when we review, when you pay and what happens after delivery.

It begins as an initial proposal after the scoping call, setting out direction and feasibility with an estimate. Your feedback reshapes it, modules can be added, dropped or narrowed to fit the budget, and the formal version fixes the deliverables, the week-by-week timeline and the cost.

If the scope changes after sign-off, it changes in writing, and so does the cost.

Formal proposal

Outdoor market landscape and materials mapping

Project team

The named analysts and editors on your project, and how to reach them.

Scope, module by module

Each module with its deliverable and format, what it covers and what it excludes, down to the suppliers left out of a database and the fields every record must carry.

Research methodology

Desk research enriched by WTiN's own analysis, plus interviews or questionnaires where the answer needs them.

Deliverable examples

Comparable outputs from earlier projects, so you know the style and depth before you commit.

Timeline and key dates

Week by week: reviews, staged deliveries, the decisions you make, payments.

Review window

Two working weeks after final delivery for questions and feedback.

Costings and next steps

The cost against research, project management and delivery, fixed in the formal version, and how sign-off works.

Illustrative timeline from a two-module proposal

From brief to close

A brief does not commit you to anything. The desk reads every brief and will confirm the next step: a scoping call, a better-fitting route, or a reason why we cannot help.

Your brief

Desk review

Accepted
A scoping call is booked
Redirected
A session or question scoping fits better
Declined
With the reason, and who to try

The scoping call

You walk us through the objective and the decision it feeds; the analysts test where the evidence is strong, where it runs out and what would close the gap.

The initial proposal

Direction and feasibility, modules and an estimate, for you to react to. Most projects change shape here, and that is the point of it.

The formal proposal

The scope document: fixed deliverables, timeline and cost. You sign it off, the down payment starts the work.

The work, with reviews

A review call every four weeks, staged deliveries where modules allow, and the team on hand between reviews.

Delivery and the review window

Final delivery, presented to your team, then two working weeks with the analysts for questions and feedback before the project closes.

What you can expect

The terms every project runs on, whatever its size.

A fixed cost

Quoted on scope and fixed in the formal proposal. Detail, research intensity and deliverable formats move the figure, and you see how before you sign.

A modular scope

Modules and phases can be commissioned one at a time or together. Commissioning together sets the whole timeline and avoids a restart between phases.

Staged payment

A down payment on sign-off starts the work, and the balance falls due on final delivery.

Deliverables you can use

Report packages, databases, ingredient libraries and presentations, in the formats your teams work in and the languages they read.

Review points

A call every four weeks, or by email if you prefer, and the team on hand in between.

Independence

Consultancy is paid for by the client who commissions it. Where a programme includes industry activation, that content is labelled as partner content, and WTiN's editorial coverage stays independent.

The analysts

Projects are led by the analysts who cover the market every day, with WTiN's network of experts, brands and OEMs behind them to enrich and validate the research.

Jessica Robe

Lead Analyst, Material and Business Innovation

Sports and outdoorwear lead, specialising in garment design and functionality, materials innovation and the start-up ecosystem.

Otis Robinson

Senior Analyst and Editor, Industry Transformation and Compliance

Industry 4.0 technologies, textile legislation and manufacturing automation.

Joseph Link

Lead Market Analyst and Senior Editor, Digital Textiles

The digital textile printing market: global machinery, ink volumes and fabric outputs.

Dr Yue Guo

Textile Intelligence Analyst

Ink formulation, textile modification and recycling technologies, among a broad range of textile areas.

Submit a project brief

Tell us what you need to achieve. The consultancy desk reads every brief and will confirm the next step.

Your name (required)Work email (required)Company (required)Your role (optional)Area (required)What you need to achieve (required)

What it might involve (optional)

When you need it (optional)Budget, if one is set (optional)Languages for the deliverables (optional)

A brief commits you to nothing. Costs are set out in the proposal, and nothing is charged until you sign the formal version.

Your enquiry is stored by WTiN so our team can respond. This does not subscribe you to a newsletter.

Which decision is this programme for?

Submit a project brief

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WTiN Consultancy

From data to direction.

Submit a project brief Talk to the consultancy team

Quoted on scope

Fixed before any work starts

Typical length

14 to 18 weeks per phase

Progress reviews

Every four weeks

After delivery

A two-week review window with the team

Payment

A down payment to start, the balance on delivery

Submit a project brief

Or write to consultancy@wtin.com

Four ways to work with the analyst desk

When it becomes consultancy

The answer needs primary research

Structured interviews with spinners, mills, brands or recyclers from WTiN's network, to test a proposition with the companies that would buy, process or recycle it.

You need an asset you will keep using

A supplier database, a vendor tool or an ingredient library, built to your fields and handed over with a session on how to use and extend it.

The work runs in phases

Where what you learn in the first module decides what the second should cover, such as choosing which competitors to profile once the landscape is mapped.

It has to travel across a business

A report of a hundred pages or more with short-form takeaways for leadership, delivered in more than one language where your teams need it.

What we take on

Four areas of work, combined in whatever proportion the decision needs.

Competitive benchmarking, positioning and differentiation
Market segmentation, sizing, trends and consumer behaviour
Value proposition and business model design

Technology scouting and innovation landscape mapping
Patent and IP intelligence, with commercial readiness assessments
Feasibility, SWOT and growth strategy analysis

Collection of qualitative and quantitative data
Databases cleansed, structured and built to your fields
Expert analysis, with charts and tables embedded

Risk and sensitivity analysis
Vendor assessments for implementation
Collaborative workshops, training and internal capability building

The shapes projects take

Client names stay with the client. The shape of the work, and what it delivered, is below.

Market and supplier mapping

A Chinese sportswear group entering Western outdoor

What it delivered

A market report of more than 130 pages across core and emergent outdoor segments, with short-form takeaways
An ingredient library of material technologies and the performance standards competitors meet
Three competitor profiles, down to named waterproofing and DWR technologies
A standardised database of Western fibre, yarn and fabric suppliers
Every report delivered in English and Chinese

18weeks

54manufacturers identified

7outdoor segments analysed

80+ingredient technologies

Innovation landscape

A multi-brand fashion house measuring its competitors' bets

The innovation team needed to see how competitors were investing in early-stage and scaling textile technology, and how those bets reached market through pilots, partnerships and campaigns.

What it delivered

A report of more than 130 pages on innovation investment, partnerships and technology adoption
Proprietary data on innovation investment set against brand revenue
A deep dive into which technologies were adopted, in which product categories
Check-ins throughout, and a final debrief on the findings

16weeks

24competitors analysed

80+case studies

7product categories

Technology vendor database

An outdoorwear brand mapping textile-to-textile recycling

The innovation team needed every credible recycling route for the fibres that matter to its range, comparable on one screen and ready to keep using after the project closed.

What it delivered

A searchable, filterable database built to the brand's fields and end use
Technology readiness, waste-stream fit, inputs and outputs, capacity, geography and certification for each vendor
Embedded charts and tables for immediate comparison
A closing session on how to use and extend the tool

16weeks

70vendors identified

12fibres covered

5recycling process activities

Phased go-to-market

A chemicals company bringing a new fibre to apparel

What it delivered

Phase 1: competitive landscape, target segments and performance benchmarking
Phase 2: ingredient branding, partnership models and compliance, validated through value-chain interviews
Phase 3, optional: industry activation, scoped once Phase 2 confirms the segments

The phases can be commissioned one at a time or together, and either way each is fixed before it starts.

14weeks, phase 1

16weeks, phase 2

The scope document

If the scope changes after sign-off, it changes in writing, and so does the cost.

Formal proposal

Outdoor market landscape and materials mapping

Project team

The named analysts and editors on your project, and how to reach them.

Scope, module by module

Each module with its deliverable and format, what it covers and what it excludes, down to the suppliers left out of a database and the fields every record must carry.

Research methodology

Desk research enriched by WTiN's own analysis, plus interviews or questionnaires where the answer needs them.

Deliverable examples

Comparable outputs from earlier projects, so you know the style and depth before you commit.

Timeline and key dates

Week by week: reviews, staged deliveries, the decisions you make, payments.

Review window

Two working weeks after final delivery for questions and feedback.

Costings and next steps

The cost against research, project management and delivery, fixed in the formal version, and how sign-off works.

Illustrative timeline from a two-module proposal

From brief to close

A brief does not commit you to anything. The desk reads every brief and will confirm the next step: a scoping call, a better-fitting route, or a reason why we cannot help.

Your brief

Desk review

Accepted
A scoping call is booked
Redirected
A session or question scoping fits better
Declined
With the reason, and who to try

The scoping call

You walk us through the objective and the decision it feeds; the analysts test where the evidence is strong, where it runs out and what would close the gap.

The initial proposal

Direction and feasibility, modules and an estimate, for you to react to. Most projects change shape here, and that is the point of it.

The formal proposal

The scope document: fixed deliverables, timeline and cost. You sign it off, the down payment starts the work.

The work, with reviews

A review call every four weeks, staged deliveries where modules allow, and the team on hand between reviews.

Delivery and the review window

Final delivery, presented to your team, then two working weeks with the analysts for questions and feedback before the project closes.

What you can expect

The terms every project runs on, whatever its size.

A fixed cost

Quoted on scope and fixed in the formal proposal. Detail, research intensity and deliverable formats move the figure, and you see how before you sign.

A modular scope

Modules and phases can be commissioned one at a time or together. Commissioning together sets the whole timeline and avoids a restart between phases.

Staged payment

A down payment on sign-off starts the work, and the balance falls due on final delivery.

Deliverables you can use

Report packages, databases, ingredient libraries and presentations, in the formats your teams work in and the languages they read.

Review points

A call every four weeks, or by email if you prefer, and the team on hand in between.

Independence

Consultancy is paid for by the client who commissions it. Where a programme includes industry activation, that content is labelled as partner content, and WTiN's editorial coverage stays independent.

The analysts

Projects are led by the analysts who cover the market every day, with WTiN's network of experts, brands and OEMs behind them to enrich and validate the research.

Jessica Robe

Lead Analyst, Material and Business Innovation

Sports and outdoorwear lead, specialising in garment design and functionality, materials innovation and the start-up ecosystem.

Otis Robinson

Senior Analyst and Editor, Industry Transformation and Compliance

Industry 4.0 technologies, textile legislation and manufacturing automation.

Joseph Link

Lead Market Analyst and Senior Editor, Digital Textiles

The digital textile printing market: global machinery, ink volumes and fabric outputs.

Dr Yue Guo

Textile Intelligence Analyst

Ink formulation, textile modification and recycling technologies, among a broad range of textile areas.

Submit a project brief

Tell us what you need to achieve. The consultancy desk reads every brief and will confirm the next step.

Your name (required)Work email (required)Company (required)Your role (optional)Area (required)What you need to achieve (required)

What it might involve (optional)

When you need it (optional)Budget, if one is set (optional)Languages for the deliverables (optional)

A brief commits you to nothing. Costs are set out in the proposal, and nothing is charged until you sign the formal version.

Your enquiry is stored by WTiN so our team can respond. This does not subscribe you to a newsletter.

Which decision is this programme for?

Submit a project brief

From data to direction.

When it becomes consultancy

The answer needs primary research

You need an asset you will keep using

The work runs in phases

It has to travel across a business

What we take on

Market and competitive strategy

Innovation and technology intelligence

Data and analytics

Strategic advisory and execution support

The shapes projects take

A Chinese sportswear group entering Western outdoor

A multi-brand fashion house measuring its competitors' bets

An outdoorwear brand mapping textile-to-textile recycling

A chemicals company bringing a new fibre to apparel

The scope document

From brief to close

The scoping call

The initial proposal

The formal proposal

The work, with reviews

Delivery and the review window

What you can expect

A fixed cost

A modular scope

Staged payment

Deliverables you can use

Review points

Independence

The analysts

Submit a project brief

Which decision is this programme for?

From data to direction.

When it becomes consultancy

The answer needs primary research

You need an asset you will keep using

The work runs in phases

It has to travel across a business

What we take on

Market and competitive strategy

Innovation and technology intelligence

Data and analytics

Strategic advisory and execution support

The shapes projects take

A Chinese sportswear group entering Western outdoor

A multi-brand fashion house measuring its competitors' bets

An outdoorwear brand mapping textile-to-textile recycling

A chemicals company bringing a new fibre to apparel

The scope document

From brief to close

The scoping call

The initial proposal

The formal proposal

The work, with reviews

Delivery and the review window

What you can expect

A fixed cost

A modular scope

Staged payment

Deliverables you can use

Review points

Independence

The analysts

Submit a project brief

Which decision is this programme for?