Matteo Cecchi, Eurojersey sales director, discusses the Italian company’s leading warp-knit Sensitive Fabrics range and its industry partnerships.
Eurojersey's FREE THE FORM campaign highlighted the versatility and adaptability of Sensitive Fabrics
WTiN: How did your latest collaboration with Framis Italia come about, and what do you hope to bring to the sportswear sector with your NoSo Bonding Technology?
Matteo Cecchi: We have worked closely with Framis and our customers for a long time, confirming Italy’s leadership in technological innovation applied to textiles and attesting the importance of the sportswear sector for both companies. Thanks to NoSo Bonding Technology by Framis Italia, the heat-bonded tapes applied directly onto the flat surface of Sensitive Fabrics evidence and support the muscles of the body while facilitating its movements. Without restriction, they conform naturally to the body, shaping the silhouette with just the right amount of support and a calibrated compression.
WTiN: What other steps do you plan on taking in the sportswear field?
MC: Eurojersey intends to make known the most significant progress that the research and development sector achieves in terms of functionality, technical and aesthetic qualities applied to Sensitive Fabrics; thus, achieving a unique technical performance sportswear, such as bonding with membranes.
Eurojersey partnered with Directa Plus to incorporate graphene into its apparel products
WTiN: Eurojersey regularly partners with other companies. Why is it so important for your company to do this?
MC: Strong collaborations with other companies that are benchmarks for excellence in the textile industry are crucial to explore all aspects of technical innovation and to penetrate also different market segments. During last year we partnered with Lanificio Reda – an Italian company renowned for its innovation in wool textiles – for bonding our Sensitive Fabrics with wool, leading the creation of a new fabric which combines technical and high-performing characteristics with elegant comfort and the pleasure of wearing garments that feel like a second skin, providing comfortable sportswear that is equally well suited to urban contexts.
WTiN: Why did you decide to integrate graphene into your collections, and what response have you received so far from customers regarding these products?
MC: The benefits of graphene are well known in the sportswear segment. The new challenge for Eurojersey will be the Bioceramic Print applied to Sensitive Fabrics, which aims to maximise the effect of bioenergetic balance, oxygenation and detoxification, as well as a reduction of lactic acid.
Eurojersey partnered with Monreal London and Lycra on Waterfall leggings
WTiN: Who are your main customers, and where are they located?
MC: The bestselling sportswear markets in Europe are Italy, the UK and France, with important brands such as Arena, Sweaty Betty, Belstaff, Rapha, and Monreal London. The US is the most successful market for us, with brands like Lululemon, while in Asia we see growth in Japan, Korea, and China.
NoSo Bonding technology for sportswear applications
WTiN: What are your future plans?
MC: Eurojersey’s vision is to work with research and development departments to give our fabrics laminates and thermoformed effects, functional membranes or thermoregulation enhancement.
Urbanwear is a strategic segment for us, to meet the upcoming trend of technical and stretch fabrics which are comfortable and packable, easy care and durable.
