New Hellas SoftTop Turf System kicked off college football at the AT&T Stadium, Texas, US.

Hellas Construction, who is the official turf provider of the Dallas Cowboys, has unveiled its next generation Matrix SoftTop Convertible Turf System with Helix Technology. The result is a seamless turf change from college to pro football in less than 24 hours.

Hellas manufactures its own synthetic turf at textile and fabric plants in Georgia and Alabama, US. The manufacturing process creates more colour for a natural looking surface.

The Matrix Helix Turf has Shape Memory Technology, which twists and strengthens each fibre. The removable system consists of 41 interchangeable panels that are custom made for specific events. This allows the stadium increased flexibility, while protecting the turf, and offering additional options for customisation.

Each field is customised for college and professional football. The sponsorships and trademarked team logos for NCAA games can be installed quickly on the field. The hashmarks and 2-point conversion lines are the notable differences between college and pro football fields.

The college version of the Matrix SoftTop Convertible Turf System with Helix Technology was on display at AT&T Stadium when Arkansas and Texas A&M played on 29 September in Arlington.