Datacolor, which specialises in colour-management technology, has announced a new partnership with a provider of colour standards and colour communication tools for the textile industry, Color Solutions International (CSI).
Using Datacolor’s portable colour-measurement device, ColorReaderPRO, fashion and apparel brands can now precisely select and identify colour from multiple colour libraries.
The implementation of CSI’s branded version, which includes the ColorWallTM and the ability to add a brand’s own colours on the ColorReaderPRO offer tremendous time and cost savings to the textile industry by eliminating the need to manually search and match textile colour samples with swatches or colour codes.
“Speed to market remains a driving influence upon the fashion and apparel industry, making it essential that brands spend less and less time on colour development and matching,” says Tim Williams, marketing manager, CSI – a division of DyStar. “Through this partnership, we’re answering our customers’ call for a solution allowing them to easily and quickly select existing colours in their library or to choose a colour from our 3,700-plus ColorWallTM during the colour palette creation process. Thanks to the compact, simple-to-use ColorReaderPRO, industry professionals will dramatically speed up their seasonal colour palette development process.”
The solution allows brands to accelerate palette creation, reduce the cost of colour development and ensure colour quality and evaluation throughout the supply chain using the hand-held, Bluetooth-connected ColorReaderPRO tool – helping keep these brands competitive in the fast-paced fashion industry, Datacolor says.
“We are excited to debut this solution with our long-time partners at CSI and offer the textile industry yet another innovative colour-management solution,” says Dustin Bowersox, textile marketing manager for Datacolor. “With the simple push of a button, designers can now match any colour to the closest CSI colour standard, or their existing custom colour library, effectively eliminating the need for manual colour look-up. Boasting industry leading colour-matching accuracy, the ultra-portable ColorReaderPRO lets users capture and quickly share inspiration colours and associated palettes, while improving component matching with on-the-go colour pass/fail checks.”
The product was officially unveiled at Premiere Vision in New York where the partnership showcased the product at the CSI booth on 15-16 January.
