PolyOne Corporation has launched a new technology – Percept - that offers a full-spectrum of brand protection solutions. This new suite of technologies draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorised distribution.
Percept technologies include formulation and consultative services to assist manufacturers and brand owners in minimising the potential risks and loss of revenue from counterfeits.
John Van Hulle, president of Global Color, Additives and Inks at PolyOne, said: “Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business.
“This highly customizable set of technologies was developed to help our customers protect market share and reduce risk.”
This spectrum of technologies can be tailored to a wide variety of polymers, processing conditions and applications in numerous markets. Examples of products that can benefit from authentication include apparel and footwear, medical devices, consumer goods, electronics and packaging materials.
According to PolyOne, Percept provides value by Increasing revenue – protection against lost sales and market share due to counterfeit or gray-goods products; reducing costs – reduction in warranty, product support and liability costs associated with fake products; and protecting brand equity – offering a defence against customer complaints or legal actions based on erroneous product identification.