Ilker Ertuna, R&D centre manager at Menderes Tekstil, based in Turkey, explains how the company has utilised the strengths of digital textile printing to become one of the largest fabric producers in the world. Menderes Tekstil is also the company responsible for introducing single-pass digital printing technology to the home furnishings sector in 2013 and discusses its importance to the home furnishings market in the years ahead at the 2018 European Digital Textile Conference co-located at Heimtextil 2018.