Crypton Europe has made its debut at the Heimtextil trade show which is currently underway in Frankfurt, Germany (8-14 January).
“We see expansion into Europe as a natural fit; one with tremendous potential as we embark on bringing Crypton to important emerging global markets,” says Lance Keziah, CEO of Crypton.
“We have long been evaluating Europe as a growth platform and have spent considerable R&D efforts to provide best-in-class performance that meets the stringent European test requirements. We’re excited to enter the market and look forward to Heimtextil-Frankfurt.”
Crypton fabrics, for both the residential and contract markets, will be made in Europe and warehoused in Belgium. The company will be affiliating with carefully selected fabric production facilities and brands for distribution of Crypton performance textiles throughout Europe.
Crypton introduces the European design community to an entirely new category that offers broad new possibilities; one of beautifully designed performance fabrics that resist spills, stains and odours permanently while being people and planet-friendly.
Crypton fabrics are engineered with an integrated barrier that prevents liquid stains from penetrating to the cushion, resists flame spread, and maintains fabric flexibility. The company also offers:
- 25 years of trusted performance in the US
- Greenguard Gold certified to the most stringent indoor air quality standards
- Extends the life of furniture five to seven years longer than traditional fabrics, offering a tremendous reduction in greenhouse gas emissions and fossil fuel consumption
The expansion into Europe is spearheaded by Hardy Sullivan, executive vice president, who is overseeing this initiative and all of Crypton’s international operations. Sullivan is supported by Guy Parmentier, vice president of International Sales for Crypton.
“There is great opportunity for our performance fabrics in Europe,” says Sullivan. “There’s nothing quite like Crypton, and it satisfies the growing demand in certain sectors, specifically, hospitality and healthcare, for a high-performing textile that meets key Fire Rating (FR) standards for European upholstery.”
Parmentier adds: “We look forward to connecting with prospective European distributors, mills and jobbers, as well as dialoguing with designers and specifiers.
“Given how soft, textural and on-trend our textiles are, designers are astonished when they see Crypton’s amazing performance demonstrations and discover its strength and durability.”
Thanks to its many patented technologies and first-to-market innovations, the 25-year-old company says it is the most specified brand of indoor performance fabric for the hospitality, institutional and healthcare markets in the US for over two decades.
Crypton has demonstrated success across other categories as well, with millions of yards of its spill, stain and odour-resistant fabrics installed in residential, transportation, retail and workplace designs throughout the US as well as in homes, hotels, resorts, spas, restaurants, hospitals and residential facilities.
Crypton will be distributed primarily through contract and residential distributors serving the healthcare, hospitality, commercial and residential marketplaces, according to the company.
