VNTANA, an industry leader in 3D content management software (CMS), has launched its new 3D Digital Showroom, which allows brands to create secure, shareable 3D digital showrooms ‘instantly and easily’ with their existing designs.
The company says the 3D Digital Showroom looks like a traditional line sheet with interactive 3D versions of products.
By using 3D versions of products – known as digital twins – brands can showcase products even before samples have been produced, saving thousands of dollars and providing a differentiated experience for their customers, VNTANA claims.
“The VNTANA platform uses patented algorithms to ensure 3D models load fast with the highest quality images,” the company explains. “The platform generates a sharable link and QR code to make sharing easy. Each file holds metadata, so all product information, such as fabric and style number, is tied to the 3D file. A 3D digital showroom can be created in minutes instead of weeks by following a simple set of steps.”
The first step includes uploading existing 3D design files from Browzwear, Clo, Keyshot, Modo, Rhino or other design programs. VNTANA’s algorithms automatically process and prepare them for the web, mobile and augmented reality viewing.
The next step involves selecting the desired designs for the digital showroom, while the third step entails publishing and naming the digital showroom to securely share with clients through password-protected web links.
Mamiye Brothers, a US-based designer, distributor, manufacturer and marketer of apparel for women, children and infants, is currently using the software for B2B sales.
Chuck Mamiye, CEO of the brand, says: “2D images just were not cutting it, and our 3D design files were too big to share, which ended up taking minutes to load. VNTANA’s Digital Showroom allows us to instantly share a 3D showroom on the web so our clients can see every detail in 3D, just as if they were at a physical showroom.”
Ashley Crowder, CEO and co-founder of VNTANA, adds that the current global context – the Covid-19 pandemic – has exacerbated the need for such solutions. Industry analysts believe 3D simulation technologies will proliferate in use, strengthened by the necessity for remote interoperability around the globe, the need to cut back on physical sampling, demand for unique ecommerce presentations, and demand for experiential virtual showrooms.
“Covid forced brands to move to digital sales, but this resulted in either lacklustre 2D presentations, or extremely expensive custom virtual showrooms.”
Crowder continues: “VNTANA wanted to make this simple and streamlined, so brands could instantly create 3D digital showrooms that scale with their business.”
